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San Diego, CA (PRWEB) November 13, 2013 Ezoic, a company that provides publishers automatically to improve the layout and advertising revenue, announced funding of $ 5.6 million Series round led by Balderton Capital venture with New Amsterdam Capital and private investors.

Ezoic? technology improves the overall user experience and increased advertising revenues for information everywhere, mobile and tablet sites. Platform carried by a known automated process? Multivariate?, Who constantly test different schemes with the same content.

well positioned in the rapidly changing landscape of multivariate and A / B, Ezoic is the vanguard of a new opportunity for automated test page layout, and improvements on the market untapped independent information publishers.

Ezoic? The software is currently in private beta and has been successfully tested on over 400 separate sites. This financing round will allow the company to accelerate its software development and achieve its ambitious goals than the first on the market in the first quarter of 2014.

comments Ezoic? with funding, CCO John Cole said? Improved layout has a dramatic and positive effect on how the average user is viewing the page. Owners of independent Web sites are trying to compete with the large digital publishers who are better off to create and test a large number of bets for all devices. Ezoic aims to standardize the rules of the game by providing a fully automated digital publishers who want to improve the user experience and advertising revenue platform.?

Mark Evans, Partner at Balderton Capital, said: Balderton supports entrepreneurs who build technologies that transform and distort the market. Ezoic is an automated platform allows website owners to focus on what they do best? content creation – all Ezoic takes care of the technical details, the advertising revenue growth and improving the user experience. Digital advertising spending to grow 18% year on year in the world, and it? It is time for small publishers claimed its share of this market. We? I invested in Ezoic because? Its revolutionary company led by an exceptional team to work in an area with a huge global potential.?

John Seal, Managing Partner at New Amsterdam Capital said? Ezoic? the service has demonstrated its ability to increase advertising revenue publisher information two to three times, is years ahead of any competition, and is one of the most attractive investments we have in our portfolio .?

O Ezoic

The company was founded in 2010 and CEO Dwayne Lafleur, Ezoic is the platform multivariate test that automatically increases site? distribution are based on the users? events on mobile, tablet and computer. Ezoic offers publishers of information tools you need to test scientific effort. Headquartered in San Diego, located in Newcastle, United Kingdom, Ezoic is currently being tested and improved content distribution to hundreds of pages of information publishers that reach tens of millions of monthly visitors. For more information, visit http://www.ezoic.com. Follow us on twitter.com / ezoic like us on facebook.com / ezoic and connect with us on http://www.linkedin.com/company/ezoic-inc-

About Balderton Capital (@ Balderton / http://www.balderton.com)

Balderton Capital is a leading venture capital in Europe are committed to finding and helping talented entrepreneurs build great companies. Based in London, the firm manages $ 1900000000 venture. Since 2000, Balderton has invested in over 100 companies, particularly in many European countries. Notable past investments include YOOX Group (the online retailer of fashion brands, listed in December 2009), Lovefilm (prepaid service for home entertainment sold to Amazon in January 2011), Betfair (the grant paris online floated London in October 2010) and MySQL (sold to Sun Microsystems in January 2008). Current investments are Globoforce, Scytl, Openet, Talend, The Hut Group, Kobalt, Woog, Natural Motion, Worldstores and MBA Polymers.

about New Amsterdam Capital

New Amsterdam Capital Management LLP is an investment company based in London with the activity of institutional asset management assets on European credit markets the company diversified corporate finance and high yield with particular expertise in the technology, media and telecommunications (TMT) sector in property. New Amsterdam Capital Management LLP is authorized and regulated by the Financial behavior.

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